I2M Town Hall

Want Instant Feedback on Your Grassroots Challenges? Join us at the 2016 Innovate to Motivate Town Halls®

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I2M Town Hall

It’s almost halftime for 2016. . .Are your grassroots growing? Are you doing deep work, or shallow work? If you need to get your programs in gear to meet your 2016 goals, this is the perfect time to share ideas and recalibrate for the remainder of 2016 by attending the Innovate to Motivate Town Hall ® on July 12 in Washington, D.C.
Do you want to attend a meeting of grassroots professionals where you get to share ideas with your peers, rather than sitting through a lecture format?
Would you like to attend an event where in just a matter of hours you can leave with about ten new ideas not to just think about, but implement in your grassroots program?
Then join us at Innovate to Motivate’s® D.C. Town Hall on Tuesday, July 12, 2016.
Akerman LLP’s Rotunda Room
750 Ninth Street, N.W.
First Floor
Washington, D.C., 20001
The Grassroots Town Hall will be held from 1:30-5:00 p.m.
To maximize attendee interaction, we intentionally limit attendance—-only 30 spaces are available.
About Innovate to Motivate ® and the I2M Town Halls ®
Innovate to Motivate® (I2M) was the first conference of its kind created especially for veteran political involvement professionals. The annual I2M conference is truly a grassroots effort, as a majority of the curriculum is designed by an Advisory Committee of PAC, grassroots and lobbying professionals. Participants challenge themselves through a rigorous conference curriculum of PAC and grassroots productivity topics, the science of influence as it relates to PAC and grassroots, and professional development strategies.
How does a Town Hall work? Why should I attend?
Town Halls are candid discussions of best practices where you set the agenda. Attendance is intentionally limited so that each participant can share their challenge and get on the spot peer feedback and solutions. The Town Halls are facilitated by I2M’s co-founder and producer, Amy Showalter to make sure each participant gets their concerns aired and discussed, although we do spend more time on the most common topics.
Last year, our Town Hall participants said that they gained an average of ten new ideas from one of the two Town Halls—-not a bad investment for a few hours. What did last year’s attendees say about their Town Hall experience? (Contact information is available upon request)
“This was my very first I2M experience and it was excellent! Very informative and lots of networking!”
“Such a useful discussion and productive format. There’s no better way to increase your knowledge base than by sharing best practices, hits and misses, and lessons learned.”
“Really great discussion! Could have shared all day.”
“The quality of conversation made me think of PAC fundraising differently and helped me think of new ideas on my own—11 new ideas!”
“I appreciate the diversity of industries represented in both the corporate and association professionals in attendance.”
“Great session! Amy is very energetic and informative.”
Who facilitates the I2M Town Hall ®?
I2M Co-Founder and Producer, Amy Showalter, will facilitate the Town Hall. In addition, I2M volunteer leaders will be in attendance, so don’t miss this opportunity to get feedback from some of the most respected and experienced political involvement pro’s in the business!
What grassroots topics will we discuss?
After sharing your success tip, you’ll have the opportunity to share challenges and solutions on the following grassroots topics:
  • Guidelines for prioritizing competing projects and requests
  • How to use (and measure) social network tools for grassroots engagement
  • Recruitment, retention and motivational tactics
  • Targeted message development
  • Options for increasing third-party grassroots engagement
  • How to collect, analyze and re-calibrate from your grassroots “failures”
  • How to use big data, little data, and relevant data to target and mobilize your stakeholders
  • How to avoid the “grassroots success plateau”
  • Trends in orientation / onboarding new advocates
  • Methods to combat issue fatigue
  • Trends in Lobby Day events and implementation tactics
  • How to use strategic spontaneity to recognize your star advocates
  • Techniques for grassroots outreach with regulatory agencies
  • How to equip your advocates to manage non-responsive legislators
  • How to determine your grassroots ROI
  • How to manage the politics of internal grassroots culture change
  • Ways to keep volunteers engaged during the “off season”
  • Factors to consider when developing your strategic plan
  • How to manage the “rogue” grassroots volunteer
  • Considerations as you triage your grassroots issues
  • How to get your senior executives to appreciate the grassroots ROI
  • The pros and cons of grassroots leadership development programs
  • Conducting grassroots experiences vs. grassroots events
When and where is the Town Hall?
The Town Hall will be held at
Akerman LLP’s Rotunda Room
750 Ninth Street, N.W.
First Floor
Washington, D.C., 20001
The Grassroots Town Hall will be held from 1:30-5:00 p.m.

I2M Town Halls are an extension of the annual Innovate to Motivate® Conference, sponsored by:
The Showalter Group, INC.
The Showalter Group, INC.
L2: Better Data | Better Decisions
L2: Better Data | Better Decisions



In kind faculty contribution provided by Brett Kappel and Akerman www.akerman.com

Register now! Attendance is limited! Register online here:
Call I2M at 513-762-7668 or email I2M Conference Manager Nora Rubinoff at nora@innovatetomotivate.com.
Amy Showalter
Co-Founder and Producer
Innovate to Motivate®

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