Measuring the Success of a Grassroots Program
American Industrialist Henry Ford said, “Coming together is a beginning; keeping together is progress; working together is success.”
Building and maintaining an effective grassroots advocacy program follows the contours of Ford’s logic, and each step of the process presents a unique set of challenges.
Measuring progress along the way by monitoring key performance indicators, or metrics, can vastly improve just about any grassroots program.
At the American Motorcyclist Association, grassroots activism runs deep in our bloodstream. We advocate for our members at every opportunity, from supporting a new training facility in Hanover County, Virginia, to opposing a restrictive ordinance in Hampton Township, Pennsylvania….