Webinar: SEO for Advocacy Professionals


Search Engine Optimization, or SEO as it is commonly referred to, is a marketing discipline based on enhancing your visibility through unpaid, organic online traffic. Whether trying to maximize your organization’s visibility or trying to get as much traffic for your issue as possible, SEO is the free mechanism that every professional can utilize. The only problem? Very few people know the in’s and out’s of how to increase your SEO score.

Join Josh Greene, CEO of the Mather group, and Eric Storey, Director of Grassroots and Digital Advocacy for the American Bar Association, as we dive into some simple techniques anyone can use to improve your online footprint. We will also take a live look at several organizations from our own industry and see what they are doing right, and what they could be doing better.


Josh Greene:
Josh Greene is the CEO of the Mather Group, a digital agency that helps groups manage how they’re found online, through Wikipedia and Search Engine Optimization. Prior to the Mather Group, Josh was VP of Marketing for both 1-800-PACK-RAT and Zippy Shell. There he was responsible for all marketing online, offline, and the launch of national television campaigns. Additionally, Josh worked with the National Retail Federation’s government relations staff where he executed policy and advocacy strategies on behalf of members.

Eric Storey:
Eric Storey is the Director of Grassroots and Digital Advocacy for the American Bar Association, where he coordinates advocacy efforts to emphasize practice transformation on behalf of the legal profession. A native of Austin, TX, Eric has over 10 years of experience in policy and grassroots advocacy for organizations like the American Academy of Family Physicians, Edelman, United Transportation, and more. Eric also currently serves as the Executive Vice President of the Grassroots Professional Network.

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