Facebook Is No Longer Charging for “Accidental Clicks”

 In The Social Lead

Say goodbye to extra spending costs for advertisers


​Facebook just announced they will no longer charge advertisers for “Accidental Clicks” on their page. They are able to do so by implementing a two-second threshold to distinguish the difference between an accidental click verse an intentional one. Now, when a user clicks on an advertisement, then immediately clicks back to their feed, the advertiser will no longer be charged with the unintentional click-through, and the resulting retargeting attempts will not be set in motion.

This Goes along with Facebook’s latest push to optimize the user’s experience along with giving advertisers a more accurate click-through metric.

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