Say goodbye to extra spending costs for advertisers
Facebook just announced they will no longer charge advertisers for “Accidental Clicks” on their page. They are able to do so by implementing a two-second threshold to distinguish the difference between an accidental click verse an intentional one. Now, when a user clicks on an advertisement, then immediately clicks back to their feed, the advertiser will no longer be charged with the unintentional click-through, and the resulting retargeting attempts will not be set in motion.
This Goes along with Facebook’s latest push to optimize the user’s experience along with giving advertisers a more accurate click-through metric.