140 -> 280: Twitter Changes Everything

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Twitter to double its character limit from 140 to 280

Trying to post a complete thought, but Twitter’s character limit keeps cutting you off? We have all been there, and we feel your frustration. Well, Twitter is officially experimenting with a larger character limit, taking their original 140 characters to 280!

Twitter has never adjusted their limit since their 2006 launch, so this represents a monumental shift in their business model.

According to Twitter’s blog post, this experiment was incited, not only by the continuous user demand for more space to communicate, but also character discrepancies across languages and geographies. Using Japanese and English for comparison’s sake: “We see that a small percent of Tweets sent in Japanese have 140 characters (only 0.4%). But in English, a much higher percentage of Tweets have 140 characters (9%). Most Japanese Tweets are 15 characters while most English Tweets are 34. Our research shows us that the character limit is a major cause of frustration for people Tweeting in English, but it is not for those Tweeting in Japanese. Also, in all markets, when people don’t have to cram their thoughts into 140 characters and actually have some to spare, we see more people Tweeting – which is awesome!”

This change is still in the testing phase, but we look forward to the day when we will be able to push out an entire thought, and not play the “what can I delete and still make sense” game. We will update you when the release does happen!

Pro Tip: Can’t wait for the official roll-out to start? Tech Crunch has uncovered a simple way to get to 280 now.

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